Crisco Vegetable Shortening Press Release
FOR IMMEDIATE RELEASE
Crisco® Introduces Zero Grams Trans Fat Per Serving
All-Vegetable Shortening
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ORRVILLE,OH (April 2004) - The makers of Crisco proudly present the latest innovation in their trusted line of products - Crisco Zero Grams Trans Fat Per Serving All-Vegetable Shortening. Whether you are making the Classic Crisco Pie Crust or mom's special fried chicken, this new zero trans offering can be used interchangeably with original Crisco shortening allowing cooks everywhere to "start something good with Crisco."
"Crisco All-Vegetable Shortening has been a staple in America's pantry for generations," said Brenda Dempsey, communications director, The J.M. Smucker Company. "Now we are excited to offer cooks everywhere a zero trans option that delivers the same great performance they have come to expect from Crisco for all their cooking and baking needs."
Crisco's Zero Trans Fat Shortening is specially designed for those consumers who are looking to reduce trans fats in their cooking. This patented all-vegetable shortening contains zero grams of trans fat per serving with no increase in saturated fat. Crisco's Zero Trans Fat Shortening measures, tastes and performs just like original Crisco shortening, delivering the Crisco quality consumers depend on for perfect results every time.
Crisco's Zero Grams Trans Fat Shortening is available in a 1-lb can which retails for approximately $2.29, and 20-oz pre-measured sticks which retail for approximately $3.09. Visit www.crisco.com for stores carrying Crisco Zero Grams Trans Fat Per Serving All-Vegetable Shortening and for recipes to create delicious home-cooked meals.
The J. M. Smucker Company (www.smuckers.com) was founded in 1897 when the Company's namesake and founder sold his first product - apple butter - from the back of a horse-drawn wagon. Today, over a century later, the Company is the market leader in fruit spreads, peanut butter, shortening and oils, ice cream toppings, and health and natural foods beverages in North America under such icon brands as Smucker's®, Jif® and Crisco. For over 107 years, the Company has been headquartered in Orrville, Ohio, and has been family run for four generations. The J. M. Smucker Company was recognized as the top company in FORTUNE Magazine's 2003 annual survey of The 100 Best Companies to Work For and has ranked consistently in the top 25 companies each year since FORTUNE began the list in 1998. The J. M. Smucker Company has over 2,700 employees worldwide and distributes products in more than 45 countries.
View the source for Crisco's press release at the Crisco website.
Additional Resources:
View product information about Crisco Zero Trans Fat Vegetable Shortening at the Crisco website.
News article about Crisco's new 0 Trans Fat products available at the Seattle Times and MSN.
Crisco announces that they will be removing trans fat from all their products at Transfatfree.com and at Economie.
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